For several months now, the Lepricon team has been working feverishly behind closed doors. We have reconceived, redesigned and reinvented the entire company while remaining faithful to the original mission we set out many months ago.
Our original strategy involved contributions from external partners that did not come to pass.
However, just because plan A ran into roadblocks does not mean that our vision was wrong. Given that Lepricon is extremely healthy on the inside, well funded from a highly successful pre-sale, further funded from capital gains and other sources of income, we took the opportunity to chart a different path. As Eric Ries wrote in his book, The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth:
A pivot is a change in strategy without a change in vision
This perfectly describes recent events at Lepricon. It has taken time because our vision is long and broad, and we are looking to the future, not the most immediate trends.
Now that we have put the most important pieces in place, it is time to tell the world. And to do that, we have made another crucial change. We have just appointed Zebu as our marketing agency of record. We selected Zebu for two significant reasons.
- They have an extensive and deep understanding of the cryptocurrency market and an outstanding track record with significant project names.
- They are masters of narrative. The fall, pivot and rise of Lepricon is an important and nuanced story, and our value proposition combines several important elements. We have much to communicate, and we believe no better agency in this industry can do that.
We are working with Zebu on finalising the messaging and how the various activities that constitute Lepricon are organised. The campaign will start in mid-September. You will see an entire revamp of our digital footprint, a significant PR push, a complete overhaul of our community environment, including the long-awaited L3P club on Discord. The primary relaunch campaign will last approximately 90 days.
We will roll out Leprichain and technology solutions that deliver not-yet-announced use-cases during this period. This activity will position Leprichain as the core of a solution that enables mainstream game developers to incorporate blockchain without changing the user experience of those who play their games. At the same time, we will launch our web 3 portal, which will develop into the command and entertainment centre for all those who hold L3P.
Lepricon is back. And we are delighted that Zebu will be our partners and companions on this journey as we roll out an entirely new and significantly more exciting value proposition to the market.
Chief Marketing Officer